UX Design Case Study: Best Tutor 4 U

Strive to Improve

Persona Creation
Journey Mapping
Marketing Designs

Project Goals/Challenges:

To help Best Tutor 4U reach Tutoring students in the outer Boston areas.  The goal is to make a positive difference in the academic achievements of your children through patient instruction, content-rich sessions, encouragement, and continuing assessment.


Conduct research and create a website that offers academic support and enrichment in: Language Arts, Mathematics, Social Sciences, and Foreign Languages. To emphasize that Best Tutor 4U tutors are experienced, knowledgeable, effective, and known for their ability to relate to young people.

Persona Creation:

Created personas based on user questionnaire and survey research.

Journey Mapping:

Created Journey Mapping sketches based on research, personas, goals, information architecture, and content.


Created wireframes and interactive prototypes based on Journey Maps. Several Iterations were completed.

(View Pdf)


Designed and Developed this  Best Tutor 4U website using HTML and CSS. See full Website Portfolio

Marketing Designs:

Created Brochures, Display ads, Social Media Graphics, and HTML emails to market the mission of Best Tutor 4U.