Have you every created a Customer Journey Map to tell the story of the customer’s experience: from initial contact, through the process of user engagement? It is extremely important and can focus on a particular part of the story or give an overview of the entire user experience.
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CMS Layout Visual Guideline
CMS Layout Visual Guideline Front-end to Back-end (Item#s corresond with task files below)
Scrum Front-end User Tasks for Websites
Scrum Back-end User CMS Tasks for Websites